Supplyline Industrial LLC ("Supplyline," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what choices you have. It applies to all interactions with our website (supplyline.com), our online store, and any related services (collectively, the "Services"). This Privacy Policy is part of and subject to our Terms of Service. We may update this policy from time to time by posting the revised version on our website. Changes take effect immediately upon posting.
Information You Provide: When you create an account, place an order, or contact us for support, we may collect your full name, email address, phone number, company name, billing and shipping addresses, payment information (processed securely by Stripe; we do not store card numbers), tax-related information (tax status, tax ID, exemption certificates if applicable), order history and product inquiries, and communications with our support team. Information Collected Automatically: When you visit our website, we automatically collect certain technical information, including IP address, browser type and version, device type and operating system, pages visited, time spent, and navigation patterns, referring URL, and cookies and similar tracking technologies (see Section 5).
We use the information we collect to: process and fulfill your orders, including shipping, invoicing, and payment processing; create and manage your account; provide customer support and respond to inquiries; communicate with you about your orders, account, and service updates; improve our website, product listings, and overall customer experience; detect and prevent fraud, unauthorized access, and other security issues; comply with legal obligations, including tax collection and reporting; and measure the effectiveness of our advertising (Google Ads conversion tracking). We do not use your information for automated decision-making or profiling that produces legal effects.
We do not sell your personal information. We have never sold personal information and have no plans to do so. We share your information only in the following limited circumstances: Service providers. We use third-party service providers who process data on our behalf to help operate our business. These providers are contractually obligated to use your information only for the purposes we specify. Our current service providers include: Stripe (payment processing), Shopware (e-commerce platform), Google Analytics (website usage analytics), Google Ads (advertising conversion measurement), and Cloudflare (website security, performance, and content delivery). Order fulfillment. When products ship directly from a manufacturer or distributor partner, we share the information necessary to fulfill your order (name, shipping address, order details). These partners may not use your information for any purpose other than fulfilling the shipment. Legal requirements. We may disclose your information if required by law, subpoena, court order, or government request, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others. Business transfers. In the event of a merger, acquisition, or sale of all or substantially all of our assets, your information may be transferred to the acquiring entity.
We do not knowingly collect sensitive personal information such as racial or ethnic origin, political opinions, religious beliefs, health information, biometric data, or genetic data. Our Services are B2B in nature and are not directed at consumers in contexts where such data would typically be relevant.
We use cookies and similar technologies to operate our website and measure advertising performance. Essential cookies. Required for the website and store to function properly, including session management, shopping cart, and authentication. These cannot be disabled. Analytics cookies (Google Analytics). Help us understand how visitors use our website — which pages are visited, how long visitors stay, and how they navigate. This data is aggregated and does not personally identify you. You can opt out via Google's browser add-on at tools.google.com/dlpage/gaoptout. Advertising cookies (Google Ads). Used to measure whether our ads lead to purchases. Google Ads conversion tracking tells us when someone who clicked an ad completes an order, but does not give us access to personally identifiable information about the individual. You can manage your Google ad preferences at adssettings.google.com. Managing cookies. Most browsers allow you to control cookies through their settings. Blocking essential cookies may prevent the website from functioning properly. We do not use cookies for retargeting, behavioral advertising, or cross-site tracking beyond conversion measurement.
We implement reasonable technical and organizational measures to protect your information, including encrypted connections (HTTPS/TLS), secure payment processing through Stripe (PCI-DSS compliant), and access controls that limit who within our organization can view your data. No method of transmission or storage is completely secure. While we strive to protect your personal information, we cannot guarantee absolute security. If you believe your account has been compromised, contact us immediately at support@supplyline.com.
We retain your personal information for as long as your account is active or as needed to provide the Services, fulfill orders, and comply with legal obligations. Specifically: Account and order records are retained for at least seven (7) years for tax and legal compliance purposes. Support communications may be retained indefinitely to maintain service history. Analytics data is retained in aggregated, non-identifiable form. If you request account deletion, we will delete or anonymize your personal information within a reasonable timeframe, except where retention is required by law.
Depending on your location, you may have the following rights regarding your personal information: Access. Request a copy of the personal information we hold about you. Correction. Request that we correct inaccurate or incomplete information. Deletion. Request that we delete your personal information, subject to legal retention requirements. Opt-out of marketing. We do not currently send marketing emails, but if we do in the future, you will always be able to unsubscribe. Cookie preferences. Manage cookies through your browser settings or the opt-out links provided in Section 5. To exercise any of these rights, contact us at support@supplyline.com. We will respond within 30 days.
If you are a California resident, you have additional rights under the California Consumer Privacy Act and California Privacy Rights Act: Right to know. You may request the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collection, and the categories of third parties with whom we share it. Right to delete. You may request deletion of your personal information, subject to certain exceptions. Right to opt out of sale or sharing. We do not sell or share your personal information for cross-context behavioral advertising. No opt-out is necessary, but you may still contact us to confirm. Right to non-discrimination. We will not discriminate against you for exercising your privacy rights. To submit a request, email support@supplyline.com with the subject line "California Privacy Request." We may ask you to verify your identity before processing the request.
Our Services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child under 18, we will take steps to delete it promptly. If you believe a child has provided us with personal information, please contact us at support@supplyline.com.
Our website may contain links to third-party websites, including manufacturer sites, technical resources, and product documentation. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of the Services after changes are posted constitutes acceptance of the updated policy.
If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us: Supplyline Industrial LLC Email: support@supplyline.com Support Portal: help.supplyline.com
